FOR IMMEDIATE RELEASE
July 25, 2016
Contact: Della Domingo
Sung Kang Partners with SEMA and Shell for “Project Underdog”
— Vehicle to Debut at 2016 SEMA Show; Build to be Broadcast in Online Documentary –
Diamond Bar, CA (July 25, 2016) — Actor Sung Kang is rooting for “The Underdog” and is partnering with Shell, featuring Pennzoil, and SEMA for a winning edge. Kang, along with a team of aspiring young automotive technicians from Alhambra High School in Alhambra, CA, will work together to transform a 1972 Ford Maverick to debut at the 2016 SEMA Show in Las Vegas, NV.
“If I were a car, I would be the Maverick,” said Kang, who first drove the Maverick in Fast & Furious Five in Brazil. “The Maverick has always been underappreciated, overlooked and undervalued… “The Underdog.” But those who love her are loyal forever. This and the chance to make a difference for these students is something I can stand behind.”
The vehicle represents what Kang describes as the ultimate “Underdog.” The build will be recorded and shared in an online video series filled with raw, behind-the-scenes footage, intimate conversations and real-time progress every step of the way, made possible by SEMA and Shell, featuring Pennzoil.
“Kang’s “Project Underdog” is, at its heart, designed to promote youth outreach and inspire the next generation to become future enthusiasts and pursue automotive careers,” said Mike Spagnola, SEMA VP of OEM & Product Development Programs. “Our SEMA programs are simply the right fit for this team project that will prove the underdog can win big and benefit our community.”
Kang will oversee the project while students work hand-in-hand with industry veterans to restore and completely rebuild the vehicle. The completed vehicle will then be auctioned off to raise money for the SEMA Memorial Scholarship Foundation, which provides financial support to students pursuing careers in the automotive industry.
Kang, who played Han in the “Fast and the Furious” movie series, captivated fans throughout the world last year when he documented and shared a similar vehicle build, the FuguZ 240Z, through videos in social media.
Taking place at the SEMA Garage in Diamond Bar, CA, the build will be shown in videos posted on YouTube (in collaboration with GarageMonkey on their channel) and in Facebook (through Kang’s account). Viewers will see the project’s progression, the students’ development and perhaps struggles and mishaps along the way.
“The car community has always saved a seat for me at the table and I’ve made a lot of friends who are legends in their own right,” Kang continued. Among those friends is award-winning builder Steve Strope, who will lead “Project Underdog ” and serve as a mentor to the three Alhambra High School students who have been specially selected from the Southern California area for the project.
The final build, which is supported by Shell, featuring Pennzoil, and Ford Motor Company, Samsung, NITTO, GReddy, Rocket Bunny and Facebook, will debut at the 2016 trade-only SEMA Show on Nov. 1-4 in Las Vegas, NV.
“‘Project Underdog’ puts the spotlight on fostering automotive education for today’s youth, one of the many core values that Shell, featuring Pennzoil, shares with Sung Kang and SEMA,” said Don Moser, Shell Lubricants Marketing Director. “These students will have a once-in-a-lifetime opportunity to hone their passion for cars and take on the task of rebuilding one of the greatest underdogs in automotive history, the Ford Maverick. We can hardly wait for the big reveal at SEMA Show 2016!”
To keep up to date on “Project Underdog”, visit Sung Kang’s Facebook page: https://www.facebook.com/SungKangOfficial
To view a promotional video for “Project Underdog”: https://youtu.be/vL1-zMOfoW0
SEMA, the Specialty Equipment Market Association founded in 1963, represents the $39.2 billion specialty automotive industry of 6,633 member-companies. It is the authoritative source for research, data, trends and market information for the specialty auto parts industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA 91765, tel: 909-610-2030, or visit www.sema.org.
ABOUT SHELL LUBRICANTS
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12 percent of global lubricants volume.* The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
*Kline & Company, “Global Lubricants Industry July 2015: Market Analysis and Assessment.
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