By Bree Brouwer | February 17, 2015
FOX Sports and GarageMonkey are taking a trip through NASCAR history. The sports-focused television network and the YouTube multi-channel network dedicated to auto and motorcycle enthusiasts have launched the #MyFirst500 social media campaign to feature stories of racing fans and professionals’ first Daytona 500 experiences.
The #MyFirst500 campaign currently boasts videos produced by FOX Sports of current and past racing professionals, including 2013 Daytona 500 winner Jimmie Johnson and Chip Ganassi Racing’s NASCAR Rookie of the Year Kyle Larson. Users can also submit their stories, photos, and videos to be included on FOX Sports and GarageMonkey’s respective websites. #MyFirst500 also helps promote the February 14-22 Budweiser Speedweeks, the Daytona 500 qualifying rounds, and the upcoming Daytona 500 itself. FOX Sports will air The Great American Race on February 22 at 1 PM EST.
“Daytona is much more than a race—it’s a fundamental part of Americana,” said Pete Vlastelica, Fox Sports’ Executive Vice President of Digital, in the release. “Joining with GarageMonkey on the #MyFirst500 campaign enables us to engage with every fan, follower, driver, crewmember or anyone else who wants to share the thrill of their first-ever Daytona 500.”
“FOX Sports and the Daytona 500 are the pinnacle of the racing world, and so we’re thrilled to be able to work on the #MyFirst500 campaign and lend our growing influence among auto enthusiasts and the millions of people worldwide who embrace this passionate lifestyle,” added Joe Franzetta, co-founder of GarageMonkey. “We look forward to more collaborations in the future.”
You can check out all the #MyFirst500 videos, tweets, and other related media content on the campaign’s dedicated pages on FOXSports.com and GarageMonkey.com. You can also submit your own Daytona 500 memories via a contact form on GarageMonkey’s site for the chance to have your story featured on FOX Sports 1 leading up to the Daytona 500 telecast.