FOR IMMEDIATE RELEASE:
Monday, February 16, 2015
FOX Sports and GarageMonkey Join on “#MyFirst500” Social Campaign for Daytona 500 and Budweiser Speedweeks
Joint Effort Spans FOX Sports Digital Properties, FOX Sports 1, and GarageMonkey’s Social Network and YouTube Channels for Motorsports Fans, Leading up to “Great American Race” on Feb. 22
LOS ANGELES – FOX Sports and leading car, motorcycle and racing enthusiast multichannel network GarageMonkey today announced a new social media content campaign for race fans to contribute their own stories tagged “#MyFirst500” relating their own first experience with the Daytona 500 to be produced and televised by FOX Sports Sunday, Feb. 22.
FOX Sports is already working with top GarageMonkey YouTube channel partners producing “MyFirst500” videos featuring current and past drivers, owners, race teams and others surrounding the Feb. 14-22 Budweiser Speedweeks, Daytona 500 Qualifying Presented by Kroger and the Daytona 500 race from Daytona International Speedway. Early videos include memories and insights from Chip Ganassi Racing’s NASCAR Rookie of the Year Kyle Larson, 2006 and 2013 Daytona 500 winner Jimmie Johnson and 2010 Daytona 500 winner Jamie McMurray, as well as FOX Sports 1’s “NASCAR Race Hub” hosts Danielle Trotta and Adam Alexander, among others.
Fans and followers can go to FOX Sports Digital and GarageMonkey properties over the next few weeks to check out stories and find out how to upload their own fondest memories, photos or personal videos tagged #MyFirst500. The stories will be curated and displayed on sites including customized #MyFirst500 pages on FOXSports.com and GarageMonkey.com. The very best of that content may appear as sponsored interstitials on FOX Sports 1 leading up to FOX Sports’ telecast of the Daytona 500 Sunday, Feb. 22 (1:00 PM ET).
“Daytona is much more than a race—it’s a fundamental part of Americana,” said Pete Vlastelica , Executive Vice President, Digital, FOX Sports. “Joining with GarageMonkey on the #MyFirst500 campaign enables us to engage with every fan, follower, driver, crewmember or anyone else who wants to share the thrill of their first-ever Daytona 500.”
“FOX Sports and the Daytona 500 are the pinnacle of the racing world, and so we’re thrilled to be able to work on the #MyFirst500 campaign and lend our growing influence among auto enthusiasts and the millions of people worldwide who embrace this passionate lifestyle,” said Joe Franzetta, one of the principals in GarageMonkey’s integrated social network and YouTube MCN. “We look forward to more collaborations in the future.”
FOX Sports 1 is available to approximately 90 million homes, while the FOX Sports Digital and GarageMonkey sites reach another 58 million users online. The “GarageMonkey Fueled by SPEED” MCN includes a rapidly growing list of YouTube’s most popular auto and moto lifestyle content providers including Fast Lane Daily, World’s Fastest Car Show, AdeysWorld, EngineeringExplained, SubaruWRXFan and of course FOX Sports’ SPEED, which together reach more than a million subscribers today and five million views each month.
FOX Sports: Emily Parker (firstname.lastname@example.org)
GarageMonkey: Tom Tyrer (email@example.com)