Sports Business Journal: Fox partners on #MyFirst500 social campaign

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By John Ourand, Staff Writer

Published February 16, 2015, Page 21

Fox Sports is trotting out a new social media initiative around the Daytona 500 that incorporates several social media sites devoted to motorsports with the network’s on-air programming.

MyFirst500-Landing-PageUsing the hashtag #MyFirst500, Fox Sports and the multichannel network GarageMonkey want fans to share their fondest memories of Daytona.

Fox Sports took a minority equity interest in GarageMonkey in the middle of last year and even licensed its motorsports brand, Speed, to the company. GarageMonkey powered by Speed combines YouTube channels with social media and e-commerce platforms.

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